Start 2025 the right way with Grow2Market
As the new year begins, it’s natural to feel excited about the possibilities ahead. It’s a time for big ideas, new strategies, and the motivation to push ourselves further. But as I’ve learned first-hand, turning those ambitions into reality requires relentless effort and focus.
In the latest episode of our podcast, Grow2Market, I explore how to approach 2025 with intent and purpose. The episode is called New Year, New Business, and it’s packed with insights and lessons that I’ve learned about what it really takes to grow a business when surrounded by distractions that threaten to monopolise your time, energy, and attention.
Why This Episode Matters
In this episode, I share a personal story about a challenging time in my life. Last year, I lost my father, and understandably, my focus shifted away from networking and creating new business opportunities. While I was able to support my existing customers and complete ongoing projects, I took my eye off our own pipeline.
The impact wasn’t immediate, but it was undeniable. That time of grief-induced procrastination led to six months of slower growth—a hard lesson in how vital consistent prospecting and networking are for any business. Thankfully, I’ve been able to get things back on track, but the experience reminded me that new business doesn’t happen through good luck.
A Word of Caution: Beware of Fake Influencers
I also talk in this episode about something I see far too often: business leaders wasting time following bad advice from fake influencers. These so-called “role models” promise shortcuts to success, but typically lack the substance to back up their claims.
I highlight some red flags to watch for, like vague claims about their achievements, unrealistic promises, and inflated engagement on social media. If you’re serious about growing your business, it’s important to surround yourself with genuine mentors and focus on proven strategies.
Why You Should Listen
This episode isn’t just about my story—it’s about helping you avoid the pitfalls I’ve seen time and again in business. Whether you’re a founder, an established sales and marketing professional, or someone looking to set bold goals for the new year, this episode offers practical advice you can act on today.
About Grow2Market
If this is your first time hearing about Grow2Market, welcome! This podcast is where I share actionable sales and marketing strategies, tailored especially for the B2B tech industry. My goal is to combine real-world experiences with practical advice to help you master the challenges of business growth.
Let’s Connect
I’d love to hear your thoughts on this episode or any challenges you’re facing in your business right now. Feel free to reach out to me on LinkedIn: Tim Meredith.
This article has been written to support an episode of the same name in the Grow2Market podcast series, dedicated to exploring sales and marketing strategies in the B2B tech industries.
Please don’t hesitate to reach out to us with any questions, comments, or support with any of the topics addressed.
Listen to our podcast
Grow2Market podcast series is all about sharing transformational ideas and real-life experiences to help telco, cloud and IT businesses, whether they are startups, established or pivoting.
Tim Meredith
Hi! I'm Tim Meredith, CEO at Fractional Teams. I write about the latest industry insights and give advice on Unified Comms development and growth.
