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Marketing & Product Resources Hub

Welcome to our comprehensive collection of resources, designed to empower marketing and product teams. Whether you’re a seasoned professional or just starting your journey, we’ve got you covered with free insights, templates, and guides.

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A template titled "Persona Profile Templates" showcasing two profiles. The first profile features Jason, labeled as a Solutions Architect for primary targeting. The second profile features Lina, labeled as a Product Manager for secondary targeting.
A graphic featuring an icon of a blue document with yellow lines, titled "Competitor Analysis Guide." Below the title, there's text that reads "Download Now," next to a blue button with a white download icon.

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RESOURCES HUB

A range of invaluable resources and downloads

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Free SEO Audit (UK)

Run a mini-audit to check the SEO optimisation of a webpage serving the United Kingdom market.

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Free SEO Audit (US)

Run a mini-audit to check the SEO optimisation of a webpage serving the United States market.

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AI for Go-to-Market

A white paper on how AI, integrated with human oversight, can revolutionise market strategy and drive growth.

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Marketing Strategy Concept Map

A strategic asset to help B2B tech companies identify key marketing objectives and business outcomes. 

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SEO Checklist

This checklist provides a list of key SEO objectives to keep track of in order to ensure that your website is optimised for search engines.

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Community Engagement Guide

Learn how online communities allow businesses to build trust, receive valuable feedback, and enhance customer-led growth.

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Competitor Analysis Guide

An in-depth step-by-step guide on how to perform competitor analysis.

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Persona Profile Template

A detailed template with explanations and examples of  ideal customer profiles.

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Value Proposition Canvas

A strategic tool to ensure that your product or service is positioned around customer values and needs.

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Product Canvas

A concise yet content-rich asset explaining a business case for a product and the customer value it delivers.

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