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Latest updates and insights from our team
Insights from our experts & news from Fractional Teams and the industry.
BLOG
Latest updates and insights from our team
Insights from our experts & updates from Fractional Teams and the industry.
Solomiia Bodnar
Hi! I'm Solomiia Bodnar, Senior Business Analyst at Fractional Teams. I write about market research and business analysis.
Maximise your B2B growth with content marketing. Learn how to create compelling content that drives conversions…
Passive sale prospecting
August 27, 2024
Learn how to attract new clients effortlessly with passive prospecting in the first episode of our…
Join Fractional Teams at UCX/DTX 2024
August 21, 2024
Meet Fractional Teams at UCX + DTX 2024 in ExCeL London, the premier event for the…
How startups can build credibility with smart link building
August 20, 2024
This guide offers insights into smart link-building strategies and how startups can avoid common pitfalls to…
Building a tailored portal for customer engagement
July 2, 2024
We have designed and developed a bespoke member and customer portal for a leading telecoms industry…
UCaaS market trends and predictions for 2025
July 1, 2024
Explore the impact Unified Communication as a Service (UCaaS) will have by 2025, based on the…
You’ve tanked your Google ranking – what now?
June 19, 2024
Learn how to increase your Google search ranking if it drops due to low-quality AI-generated content…
Boosting sales enquires with lead magnets
June 10, 2024
We have helped a leading telecoms industry specialist increase their sales enquires with strategic lead magnets.
Using GenAI to create content that ranks on Google
June 4, 2024
This blog article provides guidance on how to use generative AI tools to create high-quality content…
AI in B2B advertising and sales
May 27, 2024
This article explores how AI can assist and enable businesses to execute hyper-targeted ads and augment…
AI in content marketing and SEO
May 20, 2024
This article explores the balance between AI and human creativity in producing compelling, SEO-optimised content.
AI in customer happiness and CX advancement
May 13, 2024
The article explores AI's impact on customer satisfaction, emphasising improvements in UX and CX through human-centred…
AI in customer research and segmentation
May 7, 2024
Explore practical examples of how to deploy AI algorithms to segment customers and identify persona profiles…
Improve search performance with SEO analytics guide
April 23, 2024
Learn how to gain an advantage in a highly competitive online environment and improve your performance…
Cloud events in Europe: Your 2024 Roadmap
April 15, 2024
In 2024, Europe plays host to a series of cloud-centric events, offering opportunities for upskilling, networking,…
Embracing the future of Cloud Computing in 2024
April 2, 2024
2024 is poised to be a transformative period where cloud computing supports and actively drives business…
Top collaboration trends for remote teams in 2024
March 29, 2024
Embracing new collaboration trends and techniques is crucial for maintaining productivity across the distributed workforce.
Strategic SEO for tech niches: Comparative case study
March 7, 2024
Learn how Fractional Teams helped two tech companies develop an SEO strategy, and how their key…
Fractional Teams Joins Cavell Summit Europe as Marketing Partner
February 23, 2024
Fractional Teams joins Cavell Summit Europe 2024 on 12th March in London as the event’s marketing…
Building brand awareness with LinkedIn and Search ads
January 31, 2024
Learn how Fractional Teams helped a global cloud service provider enhance brand awareness with LinkedIn and…
Driving organic growth for a global telco with LinkedIn
January 15, 2024
Learn how Fractional Teams helped a global telecoms company boost social media performance and organic website…
Fractional Teams joins Cavell Summit in NYC as media partner
September 22, 2023
Fractional Teams attend Inspiration Day 2023 – the annual telecoms conference organised by Netaxis Solutions on…
Industry contribution recognised by Comms Council UK
July 19, 2023
At Fractional Teams we’re extremely proud to be named as finalists in the Comms Council UK…
Meet us at Inspiration Day 2023 in Antwerp
June 5, 2023
Fractional Teams attend Inspiration Day 2023 – the annual telecoms conference organised by Netaxis Solutions on…
Online webinar “Make your content work for you”
May 25, 2023
Sign up for our upcoming webinar to learn more about how to create content that ranks…
Online Webinar “Community – more than a buzzword”
May 25, 2023
Check out our second webinar session on “Community - More Than a Buzzword”, jointly organised by…
Community Building: Turning followers into brand advocates
January 31, 2023
Learn how to increase customer loyalty, boost sales and fuel your business growth by building a…
Online Webinar “Content that converts”
November 30, 2022
Check out the first webinar session on “Content that converts”, jointly organised by Comms Council UK…
Value Proposition Canvas: Uncover genuine needs of your customers
October 13, 2022
Value Proposition Canvas is a framework that ensures a fit between your product and customers. Download…
Product Canvas Template: Looking at a big product picture
September 21, 2022
Learn how to create a Product Canvas to encapsulate your product’s vision and strategy in a…
Persona Profile: What are customer personae and why they matter?
August 31, 2022
Building a successful product means keeping its users in mind. Learn how to develop a value-orientated…
Sales prospecting strategies that increase lead generation
August 26, 2022
Want to get more B2B sales leads? Read about proven prospecting strategies to help you generate…
The BEST marketing CRM automation tools & platforms
August 22, 2022
We review the best marketing automation platforms to help you streamline digital marketing and increase sales.
Why the UK PSTN switch off matters to EVERYONE
August 9, 2022
What is the PSTN (Public Switched Telephone Network), why did it matter so much and why…
Analysis 101: Make your competitors work for you!
June 8, 2022
This blog provides a step-by-step guide on how to conduct a detailed competitor analysis and some…
Nuts and bolts of good B2B marketing
January 28, 2022
This post answers the most commonly asked questions about B2B marketing and gives you some helpful…
Is a fractional marketing team right for you?
August 24, 2021
Read about the benefits of hiring a Fractional Marketing Team and why it is a cost-efficient…
All of the many potential benefits of having a fractional CxO
August 1, 2021
Hiring a fractional CxO has many potential benefits for small businesses wanting to grow at a…
Social media strategies the most successful businesses are using
July 27, 2021
Keep reading to learn how to make social media work for your business. The following social…
RAD, DAD, LSD… or how to make sense of all the Agile frameworks?
July 1, 2021
RAD, DAD, LSD, ASD – there're a lot of acronyms in Agile. Read this article to…
Why you should adopt Extreme Programming practices?
June 22, 2021
Extreme Programming (XP) practices might seem too extreme for junior developers and for those who are…
Every sales, marketing and product team needs a SCOTSMAN!
May 29, 2021
No, not that kind….. Of course, I’m talking about the SCOTSMAN principles: Solution, Competition, Originality, Timescale,…
When companies lose the will to change
May 2, 2021
Willingness to change is key to success, but why do some companies lose it? Read this…
Doing Agile (and not much else)
April 25, 2021
Find out why doing Agile isn't enough for product success and why companies need some external…
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